Snapshots of Happy Little Practice
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It's nearly June.
What's on your mind for the summer and your business?
What do you want help with these days?
Happy Little Practice marketing?
Help with mindset challenges?
Does your pandemic business brain need a reboot?
Something else?
Please take a private, 2-minute survey to share your thoughts with me, right here.
I'll be the only one that reads it and you don't even need to leave your name.
At the end of every month, I like to send you the "best of the month".
Sometimes that's a recap of what I sent your way in the past month, in case you missed something.
And sometimes that's a series of snapshots from my business, client work and small practice, big results lifestyle.
Today it's the latter.
Check it out and see if there's something in here that's useful to you and your business.
3 Snapshots from Client Convos
On Naming Things...
The name of your program or offer is less important than you think in a boutique business, provided it isn't confusing or off-putting or makes people pause and think "huh, what does that mean?"
Here's why...
In a big business (high volume of sales and large number of clients) most of the "selling" happens on the website or through some sort of marketing material. So names really matter.
In a boutique business (small number of clients, served supremely well, at a premium price point), all of the "selling" happens in a 1:1 conversation where connection and really seeing the client happens.
And before the 1:1 conversation, your marketing is designed to be an experience of significance. One that feels educational, enlightening and with a big dose of who you are, and that does half the work of "selling" for you.
So there is no need for cute and clever program names or perfect anything.
On Working Motherhood...
I've always been okay NOT being available to my kids at every single moment and second of their lives, for the following reasons:
1) Women have been taught and conditioned to believe that their time is not their own and it is for others, and at their own expense. I want to model something different.
2) I believe that part of my job in raising my kids well is to show them how to have a life, including how they relate to work, family and time off.
3) I believe children's lives are enriched by having quality elders, teachers, mentors, community and friends to participate in their lives.
4) I am a much better parent if I have a creative outlet, and for me my creative outlet is my profession.
On Mindset Shifts...
A client working on her escape-the-medical-field-plan shared "I cannot imagine someone paying me $1500 out of pocket."
We did some coaching and she decided she could absolutely get behind the thought of "at least 10 people would absolutely be thrilled to pay me $1500 and have me personally guide them through their health challenge."
Within days the first person signed up for her new program and paid her in full.
What I'm Listening To
There are lots of gems that align with the Happy Little Practice Method in this podcast (although their approach is on a much bigger scale).
If you've been around the internet for 20+ years like I have, you'll recognize the two "Brians" headlining the show (creators of Copyblogger and Wordpress Genesis).
And yes, I swiped the "for companies of one" lingo from them.
Frankly, it's refreshing to hear someone else talking about thinking big, and building small. And clearly, that does not impede your income in a podcast about 7-figure Small.
What I'm Watching
I'm a huge historical fiction fan and this show's creativity and genre bending presentation just blows my mind.
What I'm Reading
A Novel Just for Fun: The Things We Save in a Fire -- Read this light summer read poolside, on spring break while my kids happily swam, and it centers around a female firefighter who transforms her life.
Nonfiction Personal: Transforming the Difficult Child: The Nurtured Heart Approach -- I must share that this is only one of TWO (YES, JUST TWO) parenting books of the MANY, MANY I've read that is simple to apply and actually works, and bonus, it was recommended by my therapist. All the others were helpful and enlightening, but far too intellectual to apply in my world. I'm still in early parts of this book but I'm so enjoying dispensing the first strategy.
Nonfiction Business: We Should All Be Millionaires by Rachel Rodgers -- A feminist, BIPOC friendly read about money, business and community for women. I must say the tolerations chapter was enough to have me angry-pacing around the soccer field during my daughter's game. (Yes, I walk while doing the soccer mom thing.)
Hope this Happy Little Practice snapshot issue was helpful!
Onwards,
Karin
PS -- Here's a link with ideas for communicating with your own email list, what we call in Happy Little Practice "Keep-in-Touch Marketing."
PPS -- Want to work together? Reach out here. I'm taking a limited amount of clients this summer while I work on some behind-the-scenes projects with my new assistant. Or you can reserve your spot for September.