Image of a fall foliage in vivide orange, rust and dark green by a small lake. Text reads: Feel alive in your marketing #happylittlepractice

Here's what I noticed in over 20 years of working with coaches, consultants and practitioners on their marketing.

If you only celebrate your progress when you land a new client, you'll risk ping ponging between feeling great and feeling low in your business and you'll miss all the little wins along the way.

This can deplete you and make you want to quit.

One way to help you with this is to connect the PROCESS and ROUTINE of marketing (not just the results) to what's important to you.

For example, if you are moved by living a life of service, then consider seeing your marketing routines and delivery of your marketing as an act of service.

See your invitation to the next step with you (like scheduling a first appointment) as an opportunity to continue the journey.

Here are other examples:

Extroverts: Marketing as an act of creating a connection with others and an ongoing invitation to no longer face their challenges on their own.

Educators: Marketing as an act of sharing your love of learning and what you know, and inviting people to continue learning with you.

Spiritual: Marketing as an act of ministry (to quote marketing teacher George Kao) and helping others step into authentic solutions with you as their guide.

Explorers: Marketing as an outlet for your adventurous spirit and inviting people to take on the adventure of what you're offering.

Romantics: Marketing as an act of making people feel special and loved and your call-to-action as an opportunity to get loved up by your services.

Helpers: Marketing as an act of showing people what's possible and how your services can help them save themselves and what they matter most.

Humanitarians: Marketing as an act of demonstrating your values and inviting people to live their values with your services.

You get the idea, right?

Marketing is not optional.

But how you do it is all you.

If you can find a friendly way to engage with the process and routines of marketing that you can look forward to, it helps you become consistent and courageous in your marketing. And that creates results.

Hope this helps!

Karin

If you want more on this topic, check out this blog post on selling and enrolling clients your way.

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Thanks for reading!