Newsletters and NOT Needing Social Media
/
Newsletters and Social Media 101
As I explore marketing without social media, I think I'll write my newsletter more frequently.
My general guideline (for my own business) has been to write my email list a minimum of two to three times per month.
I tell my clients to start with twice per month, and become sure and steady in that before attempting more.
Anything less than twice per month doesn't seem to create any traction.
And you know what? It never fails to delight me each time I press send.
Why?
Well, there was a time in my little business where writing my newsletter was challenging and being consistent at it felt impossible.
Now, I have a few tricks of the mind that help stay with it.
For example, I tell myself: "I write my email list 2-3 times per month."
See how I built in some flexibility?
Three is the big goal, and two times per month is the minimum standard of care.
These days, without social media, I'm going to aim to write three to four times per month.
Four would be best, and three is pretty great too.
See how I inched up to something more robust but still included some flexibility?
You might think these tricks of the mind are just semantics and silly nonsense.
But being consistent in my marketing never came easy to me and, I have found the minute I box myself into something I want OUT.
So I tell myself these little tricks of the mind. And it works!
The flexibility allows for life's twists and turns and the minimum standard of care (twice per month emails) keeps me in business.
Writing your email newsletter (and you for sure don't have to write it, you can do audio or video or art if you prefer) is an essential part of the Happy Little Practice Method.
A small, but mighty practice needs just two strategies in your marketing and they are simple and flexible, but nonnegotiable.
One core, direct marketing strategy.
+
One core, keep-in-touch strategy.
Again, they can be flexible, especially with the "how" you go about it, but they are nonnegotiable.
Here they are in more detail:
1) A Direct, Core Marketing Strategy (CORE)
ONE strategy that allows you to get in front of your ideal clients, educate them, enlighten them on a problem you can help them solve AND invite them to a first appointment with you.
ONE strategy that builds on your strengths and that you can become quite prolific at.
This keeps new people coming into your business.
2) A Keep-In-Touch Strategy (KIT)
ONE core way to collect emails from the people you come into contact via #1 and keep in touch with them.
80% of the people you meet won't be ready yet, but 5% - 20% will be ready for a first appointment.
For most of us it's an email newsletter and some social media.
The latter is optional.
To be clear, social media is NOT a core strategy unless you're running ads or you have a pretty great following that hangs on to your every post.
Social media, for those of us without a significant following or running consistent ads, is a keep in touch strategy. And it places second to an email writing strategy.
See point #9 in this blog post here for more info on this.
Fair warning!
I have found that clients who are only willing to do #2 (Their Keep In Touch Strategy or KIT) eventually go out of business because they don't have new people coming in.
And those who are reluctant to do their KIT, miss out on the long-term goldmine that is a well cared cared for email list.
Both strategies must be in play.
This is simple, but not easy-peasy.
BUT what's simple is doable and you can become consistent with.
Think consistency, not intensity with this and you got it!
Want help with any of this?
Two types of pros I help...
1) I help experienced coaches, consultants and practitioners take off in a new direction with their message and marketing.
2) I set up new coaches in business with everything they need to be seen as a total pro and cut through the noise. (What I call Second Act Coaching)
If you want help simplifying your niche and streamlining your marketing (whether you're an experienced pro or just starting out), get in touch and let's see if I can help.
Karin
New! Join my Happy Little Practice Community on MeWe to discuss marketing, mindset and mom-preneurship in challenging times.
It's for coaches, practitioners and other creative women with a service business craving a less is more approach to business.
What I've shared recently on MeWe:
updates to my Facebook Hack Insights with 2 bonus tips
testimonial collection template
an essential oil routine to help you feel like you've done ENOUGH when there's no supervisor to tell you enough's enough
a super simple, new client on-boarding practice I use
an excerpt from my forthcoming book on Journaling to Create Calm and Courage for Women in Business