Do you know how to do this?

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Hi Friend,

Do you know how to do this?

Write an email that gets the following response within the same day?

Hi Karin,

Thanks for your email. 

I just watched your webinar and I think it is exactly the type of information our students need – your timing is perfect. About 90% of our students are women and your message will really speak to them.

I would love to set up a time to chat about how we can get you in front of our students and alumni. If you can shoot me a few days/times that will work for you, I can match that to my schedule, and we can get it on the calendar.

I’m looking forward to continuing our conversation and thanks again for reaching out.

Head of a Professional Health Coach Certification Training (Name and identifying information withheld for privacy)

Friends, the landscape for presenting your signature talk has expanded exponentially since the beginning of the pandemic.

And even better, everyone expects you to do this from the comfort of your own home with the power of the internet. (My kind of speaking: slippers can stay on!)

While it takes guts to reach out to people you don't know, as speaking isn't for wallflowers, it doesn't require you to be a social butterfly, super high energy or even an extrovert.

I'm a highly sensitive empath and introvert and if I can do this, believe me so can you. 

The secret to this core marketing strategy is leveraging ONE signature talk, not creating a new talk for every speaking gig.

The latter doesn't create clients as well and is simply too time consuming for us with a company of one. 

The challenge? It's one thing to decide, "yes, I will make giving a signature talk my core marketing strategy" it's another to see it through.

You see, not all emails I send out get a same day response.

That's why you need to know how to navigate the ins and outs of this strategy and stay in the game when you don't feel like it (or when you suddenly realize you're homeschooling this year!).

You need to know how to handle the "no hear back" responses, and how to show up for the the gentle and ethical process of moving those that say "Yes, I'm interested" to scheduling a presentation. 

This is my speciality and I can show you how to do this.

If you have a solid message, services and website to back you up, you can jump right ahead into my Great Little Talks coaching program where I mentor you through everything I know about this process - start to finish. 

Learn more at https://www.greatlittletalks.com/ 

Reach out here if you would like to talk privately with me about giving a signature talk as your core marketing strategy and let's see if it might be a fit for you.

Here's to a better, more focused year ahead! 

Karin

PS -- I have found that getting to work keeps me sane. Organizations are booking talks today, and every work day - no matter what's going on in the world. You can show up for your business marketing with sensitivity and heart and in such a way that your outreach feels like blessing - whether or not the receiver needs or wants your presentation. At least that's the way I do it. Get in touch here if this idea resonates with you.