Why Your Newsletters Should Be Short and Sweet
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Secret #4: K in "Rockstars" is for Kickin’ Content
Rockstars can back up their message with valuable content that helps others and makes people want to come back for more. (This is the secret to truly connecting with your tribe!)
Try this...
Keep Your Newsletters Short and Sweet
When I started writing my email nutrition newsletter in 2001, I started by sending it to 10 people I knew and included a recipe, a quote, a feature article and a resource.
I was very impressed with my magazine-style newsletter. There was so much great information that would surely wow everyone who read it.
As it turns out, they weren’t reading it.
The feedback I received was they would quickly scan the sections for something relevant to them and forget the rest.
I was shocked. All that hard work, and they were only reading one of the sections?
So I cut 75% of my newsletter and started sending quick tips instead of long-winded articles.
People started reading my messages.
No one has the time to read long emails, long books or anything else that that looks like a time stealer.
And if you send long-winded stuff, it just ends up sitting in people’s inbox, making them feel guilty for not getting around to reading it.
You don’t want to be associated with that negative feeling..
So what do you do? Keep it short and sweet.
Give your readers a sense of accomplishment from reading your newsletter (or whatever you send to them).
If you currently have multiple sections in your newsletters (like I did) consider splitting that content up into multiple issues.
For example one issue can be a recipe (if you're a nutrition pro like me), the next issue a feature article or quick tip, and the next one a great resource.
Then they’ll associate you with accomplishment, and then you’ve got something to work with.
Hope this helps!
Karin
Want to find out how to write a short and sweet book that totally transforms your private practice or life transformation biz? Join me for a free training call on how to do just that on April 11th, 2012 here: http://www.Bookin90Days.com
Or would you rather have some one-on-one support? I'm here to help. Check out my one-day Business Breakthrough Retreats here: http://www.wellpronet.com/retreats/ (6 spots left in 2012 and $1000 until April 11th too!)
About the Author and WellProNet.com: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners who have a great quality of life too.
She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.
Karin is the author of The Fast Start to Clients Program and the forthcoming book: Rockstars of Wellness: Super Simple Ways to Stand Out, Get Hired and Become Irresistibly Relevant to Your Tribe.
Karin lives in Upstate New York, in the beautiful foothills of the Adirondacks, and enjoys working from home with her husband and son.