Snippets of Inspiration and Focus
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Hi Friend!
I hope you're enjoying your weekend.
Here are a few snippets from my Happy Little Practice and I hope it helps you too.
1 - Marketing is pretty simple when you recognize all you need to do is talk to new people regularly + tell them how you can help + give them an experience of helping them before they are your client.
Now use your creativity and desire to help others to find a way you enjoy doing this consistently.
2 - In Happy Little Practice, all of your marketing (see #1) must point to your enrollment conversation and nothing else.
This is the thing to figure out, as all coaching is sold through conversation.
You have to do this.
The longer you put off the vulnerability and incredible learning that happens when you lead enrollment conversations, the further away you get from success as a coach.
The way I see people put this off is selling small things and/or marketing in such a way that requires no commitment and very little vulnerability on the part of the coach or client.
Get into it and figure out how to be with people in the enrollment conversation, learn from it, fail a lot (I STILL do) so that you can regularly create clients from that conversation.
Yes, you’ll see bigger or more mature businesses selling through their website, the stage, or a prospectus, but you can do that after you filled your practice and you know how to sell the most essential thing.
3- Stop telling yourself you don’t know your message.
Try this instead.
Health pro? I help people get better results in their health. Done.
Relationship coach? I help people create better, happier relationships.
Finance coach? I help people get really good with money even if they think they can’t. Done.
Career or business coach, I help people get better results in their business (or career).
Life coach? I help people get better results in their life.
Of course, I help people sort this out even more specifically, but these examples are more than good enough to get going with.
They create conversation.
See snippet #2 as to what to do next.
4 – Be a Working Coach
Once you have #3, here’s a super simple way to clarify your services.
Work with me for 90 days, every week, and let’s fast track this.
Work with me for 90 days, twice per month, sure and steady style.
Work with me for 6 weeks and let’s focus on one small thing that would help you so much and have you believing you can do the next thing.
30 min or 60 min sessions. Decide.
Pick a fee, any fee that you would be happy enough with for now. Work up to high-end pricing. Decide on a rate just for the next 3 clients.
Get used to deciding, learning from the decision and perfecting as you go.
It’s more important to be a working coach than a thinking about coaching coach.
Decide, move on, start working.
Now see Snippet #1.
5 – When are you going to stop trying to avoid feeling vulnerable or uncertain?
It's just part of the journey.
My clients who transform their business see their work as a profession, not a lifestyle.
I notice this gives them the gumption to bring me their mess, what they’re struggling with and what they’re afraid of ... because their profession is on the line.
This also helps them to be willing.
Willing to try out the advice they pay me to offer them, to tweak things and to keep going even when they're really nervous.
Learning new things and trying different things is humbling. It’s full of uncertainty, doubt and vulnerability.
Be willing to suck at things for a while and ask for help instead of doing slightly different versions of the same thing over and over again.
Then gently, steadily bring that vulnerability into the world to share your ideas by constantly, and I mean constantly, keeping your focus on helping the end user of your service – the client.
Want my help with this?
Is coaching, consulting or private practice your profession, or do you want it to be?
The Happy Little Practice Mindset Club – All of the above is achievable in the Club. Whether you’ve been at it for some time and want to keep it simple and keep it going (like me) or you’re adding coaching to your existing career, you are welcome to join us. Get on the wait list here.
Private Coaching – Private coaching is best for working professionals, practitioners and creative women with a business. Learn more about this here.
Free Q&A Class Wed, Jan 26th – Come get inspired, ask questions and be in the fierce but funny, cozy but wildly encouraging Happy Little Practice Community. Register if you haven't already. You only need to register once and you're in.
Small Practice, Big Results - Have you watched my signature class that introduces the Happy Little Practice method? Go here.
Thanks for reading and keep going,
Karin
PS - A personal note and extra tip...
In this email, there are several pearls of wisdom that I gleaned from Steve Chandler. He’s my favorite author about the coaching life and creating for a living. I recently found out he’s in semi-retirement and in his mid to late 70s and it’s made me appreciate his work all the more. (I want to be doing cool coaching work in my late 70s too!) So, I’ve been re-reading his books, and listening to his interviews all over again. Get on YouTube or podcast player and search for his name and just take in his wisdom. They will help you, and it’s free.
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Karin Rozell
Author, Speaker and Small Business Coach for Companies of One