Meet a Club Member: Jessica G
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Meet Jessica Guerrero, M.S., R.N., NBC-HWC
She's a nurse who is daring to start a health coaching practice.
I LOVE working with medical pros who have had enough of the healthcare stress, and want to turn their expertise into their own private practice or small business.
Here's Jessica's story...
I went from stuck to confident.
I knew I wanted to get my health coaching business going, but I felt stuck and unsure about what to do in my marketing. Quite honestly, I kept waiting for that scared feeling to go away. Now I know better.
In the first month of the Club, I had a private onboarding session with Karin where we figured out my message, my coaching offer, my pricing, what to put on a one-page website and how I was going to start creating clients. This was a HUGE relief and immediately created clarity and confidence.
With the templates, steady support and Karin’s feedback, I was able to make-over my website, start marketing in a way that is surprisingly delightful to me and, my first potential client appointment told me how much my website copy resonated with her.
Best of all, I have gone from just thinking and fretting about my business to talking to new people about my work ALL THE TIME.
I am building referral partnerships with experts who say things like this after meeting me: “I have 70 people in my practice that I need to introduce you to”.
My marketing now feels energizing and purposeful.
A few of Jessica's favorite things in the first month and a half of the club:
Decisions! I am finally making decisions and taking steady action in my business that is simple and manageable to do.
Compassion! I was taking things SO SERIOUSLY. Karin encouraged me to create a more flexible approach to marketing that doesn’t require being perfect or 100% consistent.
Personalized Resources! In addition to the club resources and on-demand training, Karin has given me personal suggestions about my pricing and marketing that helped me get my mindset working on my behalf (instead of against me!)
Accountability! I use the club’s private Slack Channel to share what I’m doing and receive encouragement from Karin and the other members. I use the weekly meetings to hold myself accountable too. There’s something about knowing she reads everyone’s posts and actually cares, that works for me.
Success Path! There is a step-by-step Success Pathway in the club that lets me know where I am in my business and what I can expect to work on next. With so much uncertainty and unknowns, it is grounding to have a path to follow.
Normalizing! This was so unexpected, but Karin shares real-life examples of what she’s learned (the good and the bad!) and the things she still struggles with 20+ years into her own coaching practice. This has helped me normalize a lot of my own hesitations and encouraged me to stop waiting for a perfect time, perfect motivation, and just know that challenges were normal and not a sign to stop or turn back.
Mindset! I can’t say enough about the new ways I’m learning to think about myself, my marketing, and my ability to turn what I do into something real.
Jessica Guerrero, M.S., R.N., NBC-HWC
I help women in high-burnout professions take charge of health and feel confident about their future.