Summer Biz Tip: Reconnecting to Your Email List

Part 3 in a series of inspiring food-for-thought posts for when you’re focused on enjoying summer AND having a successful practice.

Ever let a few missed issues turn into months of no contact to your newsletter list?

And then the next thing you know, you’re feeling embarrassed about writing.

And the time just keeps going by??

I’ve been there.

Before you can expect your readership to invest in your services, they’ll need to feel connected with you.

No one likes to receive email with only offers and promotion.

People sign up for your ezine because they want to hear from you.

They want to relate with you, learn from you and be supported by you.

Getting in touch and staying in touch is the first step to reactivating your list.

(And essential to having a successful autumn!)

However, here is one thing you should NEVER do when you’ve missed a few issues:

Never start off with an apology.

“Hi, Sorry I haven’t written in awhile…”

UGH. Who wants to open an email and feel that kind of low-energy?

It’s the equivalent of meeting someone at a party and they start off telling you what’s wrong with their life. Bummer.

Instead of apologizing, share something new and good in your life.

Anything! Even if it’s the weather in your hometown or something you enjoyed in the past week relevant to your ezine’s theme.

This is the equivalent of meeting someone fun and cool at a party.

It’s a pleasure to be around them.

What’s the antidote for being out of touch with your list?

Like any relationship, just start connecting.

And, like any relationship that’s been a little “cool” – start slowly and give a lot of value.

Then figure out a way to keep in touch twice per month that works for you.

Here are a few examples for getting back in touch with your list that you can borrow or adapt to your modality…

Nutrition Pro

- It’s hot and sticky in New York so I thought to share my favorite breakfast smoothie. It’s cooling, naturally low-fat and takes 2-minutes flat! Then share the recipe in your “tip section”. End with your contact info and an invitation.

Relationship Coach

- I just watched last Wednesday’s Oprah episode about two women who can’t find love no matter what they do. Get my take on why these women keep making the same mistakes with men. And then add your 2 cents as if you were invited to comment on the Oprah show. You could even have fun with it and make it look like a magazine interview between you and Oprah. End with your contact info and an invitation.

Herbalist

- It’s hot and humid here in Southern Vermont and I thought to share my favorite DIY herbal elixir for staying cool all summer for less than $5. Then share how to purchase mint, plant it and watch it grow wild and how to make homemade iced mint tea that tastes better than any store bought version. End with your contact info and an invitation.

See what I mean?

Make it short and sweet.

Start adding value to your reader’s life and they’ll love you for it.

And that’s the first step to getting them to consider working with you.

To your success,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners.

She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.

Karin is the author of The Fast Start to Clients Program and Karin lives in Upstate New York and enjoys working from home with her husband and son.

Summer Biz Tip: "Back to School" Clothing Idea for Wellness Pros

Part 2 in a series of inspiring food-for-thought posts for when you’re focused on enjoying summer AND having a successful practice.

Most wellness pros take the time to figure out what colors they will use in their branding, website and print marketing materials.

Yet it’s also important to reflect on the best clothing colors that will represent you in the best possible light and, what colors will be an authentic expression of who you are and what you do.

Even if you wear only t-shirts and dress casually, the colors you wear have a profound influence on whether people say YES to your services and to working with you.

When you wear the right color for your skin tone, it draws people to you. It helps people relax and feel good around you. It also helps people understand you and your working style.

It's really a unique expression of who you are.

And let's face it: we live in a physical world and your clothing and the colors that you wear express a powerful message about you. We may not like that, but it's the way it is.

And so it is, when you wear the wrong colors, it can feel abrasive and a little off-putting. It can essentially feel "off-message".

This isn’t about fashion. It’s an energy thing.

The first place to start is to decipher if your color palette falls mostly within the Fall, Winter, Spring or Summer colors.

You only have to look at nature to see what colors express each season. You may be a bright Spring, or a light Spring. Or a end of Summer palette or look best in the colors of early Summer. Or a bold Autumn or quiet Winter. (I'm a Soulfully Rich Winter! Having a name like this helps me make good choices when I go shopping. You can make one up for yourself too.)

Where most people make a mistake is wearing colors they like, rather than what looks best on them.

And the color ends up wearing them, rather then enhancing the person behind the outfit.

So when it comes time to reflect on your branding and messaging this fall, consider spending a little time thinking about the colors you wear.

It really helps.

Karin

P.S. Need help with discovering what colors suit you best? Listen to me interview Kailash Sozzani, the woman who taught me the importance of color and wearing your own “feathers”, for The Wellness Professional Network. You'll learn how not everyone should wear "basic black", the four color seasons, each season's personality and much more. Take this call to the beach and let it inspire you to invest in clothing in colors that helps you feel and look your best.

Free Class on... The Psychology of Color - How Wearing Your Best Colors Can Help Your Clients Say YES, Increase Your Confidence and Upgrade Your Professional Image

Click here to listen to this 47 minute interview from your computer.

Click here to download this interview to your computer.

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners.

She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.

Karin is the author of The Fast Start to Clients Program and Karin lives in Upstate New York and enjoys working from home with her husband and son.

One Way to Inspire Consistent Referrals

Do you know what kind of clients you most enjoy working with? Don’t say, “But, I can help everyone!” That may be true, but it doesn’t make it easy for the people you know to send you business if you don't articulate who you work with a bit more concretely.

 Here's a simple solution to help the people you know send you referrals.

 

Write a ONE PAGE guide on how to send you referrals. Call it "How to Refer YOUR NAME." In it write the following things:

 

 Start the document with someone like this (I lifted this off my own referral guide sheet - feel free to use it or adapt it to your liking):

I treasure your referrals. If they are anything like you, I would love to work with them, and are most likely the people I would work well with.

 

I have found that a prospective client who is referred to me is more prepared to appreciate the value that I can offer and is very satisfied with the results I provide. Because of that, I will happily offer you a special thank you gift (You can describe your referral gift here if you prefer, such as two movie tickets, dinner for two, etc…. I don't because I customize my gift for each person) for every qualified referral you send my way.

 

Please use this hand out as a guide when you refer me to your colleagues and friends.

• Then describe three easy-to-remember types of CLIENT SITUATIONS (problems and challenges) which you can solve and that your referral partners can easily identify.
• Tell them the most effective way to refer you clients: IE - send them to your website, call you directly, sign up for your monthly class or whatever works best for you and your business.
• Include how you’ll follow-up with their referrals so they can rest assured that you will take good care of their friends and colleagues.
• Also consider adding that you're available for speaking engagments as an alternative way to refer you and your services and list one or two of your favorite topics to speak on, if this is appropriate to your business model, as another way to introduce you to their network.
• And don't forget to include your contact information

Give this to people who have expressed interest in supporting your business growth - past clients, current clients, friends and colleagues. Don't send them out in a mass mailing. Hand them out as you go along when the time is right. I give them to clients as we wrap up our work together, when a friend or colleague asks me what's new in my business or when meeting with a potential networking partner. 

This is a very simple, low-tech marketing material piece but it really works to make it easier for others to help you grow your business. When people like your work they want you to succeed and will be grateful for a step-by-step guideline for how they can best do this.

To your success,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband and baby boy.

Send Out Cards and Show Your Clients You Care

One way to look at marketing is that it shows your clients (and potential clients) that you care about their needs, challenges, dreams and desires. Consider that by not marketing consistently, it quietly demonstrates to your clients that you don't really care - about their well being, your business and being a professional. While that may not be the truth, it's what people think.

So consider how you might show up differently in your business by seeing your marketing efforts as a way to express your loving care toward those you serve.

Here is a simple way to show your clients (and potential clients) you care: Send Out Cards

Cards are perfect for those in transformational work. There are lots of ups and downs, self-doubts, celebrations and most of us work with people over a period of time so there is lots of life stuff that happens. Sending out cards helps you AND YOUR WORK stay present in your clients' (and potential client's) lives and essentially creates connection.

It's so simple. So thoughtful. Yet few professionals do this. Why? No systems in place to make this an easy, consistent part of your business. To show you care and do so regularly, you'll need to make this systematic (read: organized process that doesn't require too much energy).

Example 1: Low tech version: Next time you go to Target or your local card shop, stock up. Buy $50 worth of cards - select a variety of birthday, sympathy, congratulations, and whatever inspiring cards are appropriate for your business model.

Now you've got your own little card shop at the ready for all the events of a client's, friends and associates life. Keep it handy in your office with a roll of stamps, favorite pen, and return address stickers all in one area.

Repeat this process when your supply dwindles. If you wait until you need to get a card, it's a waste of time (I live in the country so running to the store is a big deal) and usually doesn't get sent (or shows up weeks late).

Example 2:  Get Cards that BRAND YOU: Again, next time at Target or Papyrus, purchase several pacs of blank cards that match the color of your business and marketing materials. Alternatively, pick up a neutral, high quality card stock with the first initial of your name or business name. The idea is that it's speaks to tone, feel and look of your business brand.

I have very simple, elegant, blank orange cards that I can personalize to any business situation - a referral thank you, a note to a client,  follow-up, etc… My little packet of orange blank cards and thank you cards are at the ready next to my desk, with pen, stamps and return address labels, all in a beautiful little basket.

They are near my desk because connecting with people I work with and those I could potentially work with is very important to me. (I'm an old fashioned girl in that way. I love receiving cards in the mail so I love to give them too.)

Alternatively, you can have branded cards designed for you by a graphic designer and then print them locally or via a website like VistaPrint.com.

Example 3: High tech version: Sign up for Send Out Cards.com. I have heard great reviews. It's an online membership site that automates all of the above for you.

One of these examples, implemented consistently, is a super simple way to show you care while promoting your services.

To your continued success,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband and baby boy.

How Client Policies Help You and Your Clients Thrive

This summer I'm working with a group of wellness pros to show them how to brand and launch their wellness business the right way. After getting clear on their brand, message, niche market and service offerings, the first thing I asked them to do was set up their private practice systems that help their wellness biz grow, and make them look and feel like a total pro.

And one of those systems is getting clear on your private practice policies.

Things like:

• cancellation and no-show policiy
• make-up for missed session policy
• payment plan
• business hours and in-between appointment availability
• how to book appointments with you
• pre-framing testimonial and referral requests
• session time frame and what happens when clients show up late (hint - you end on time no matter what time they show up)
• and whatever else is relevant for your modality (IE - if you're a massage therapist, let people know if they are supposed to tip you or not, it can be really uncomfortable for your client if they're not sure)

This should not be pages and pages of do's and don'ts, but should fit neatly onto one page and languaged in client supportive verbage. IE - "I want the very best for you. Please try not to cancel your appointment. If you do need to cancel your appointment… ENTER POLICY HERE."

Very often, policies are non-existant or entirely way too loose in the wellness profession.This gives the client too much wiggle room to well, wiggle out of their committment to themselves and to you, and subjects your practice to the whims of your client. Not a great way to ensure you'll be in business years from now.

No matter what you put in your policies, the first thing to understand is that they are designed not to create strict rules and regulation, but to be in service of your client AND your business. It's not unusual for a wellness pro to make sure everyone gets what they need, no matter the cost to their own personal and professional well-being.

Consider policies as another way of setting empowering boundaries and making sure you as the wellness pro is well taken care of too. Anything less than that makes your practice unsustainable and does not support you doing what you love in any dedicated way.

Your policies (or "details of working together" as I like to call it) are designed to help your clients succeed. And they are designed to protect your business from the very nature of the the business that you are in.

In any transformational work, where your client base is attempting to heal, transform or achieve something they have not been able to do so on their own, it's natural for them to get scared and want to bail, even as they enroll in one of your programs and plunk down some money.

To ignore this is simply bad business. To acknowledge this is to create policies that gives them the nudge they need to follow through and honor their word. IE - If you offer a payment plan, consider shortening your clients' payment plan to complete BEFORE the end of your program . Your client is more likely to finish their program and continue showing up for their sessions, and therefore create success for themselves, when they've already paid.

Another example: If you know that a certain percentage of your clients will not show up or follow through with your recommendations, no matter what you do, then plan for it and create a supportive policy. This is a GIVEN in the wellness industry. If you ignore this, you would be taking a serious financial risk every time you took on a new client. Fitness centers know this and that's why they have automatic monthly billing. If they left it up to their clients to pay them when they showed up to work out, they would be out of business fast.

Bottom line: Clear private practice policies help you and your clients thrive. And who doesn't want that?

To your continued success,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband and baby boy.

Template for Post-Seminar Follow-up

When you give a seminar or tele-class, you already know it's good to follow-up with those who attended. In my work with clients, I notice that wellness professionals unconsciously go into the off-putting "follow-up mode".  

It goes something like this:

Example 1

Email subject: Follow-up from last night's seminar

Hi Jane,

Thank you for participating in the seminar last night.

I wanted to personally follow-up with you and see if you have any questions or if you'd like to schedule a free consultation.

A few sentences about the wellness pro here, their experience/credentials/etc…

Looking forward to hearing from you,

Wellness Pro Name and Title

When you slip into "follow-up mode" you sound like you're trying to get the sale.

The verbage "follow-up" is not what your potential clients use, but what sales professsionals use.

And naturally, you don't want to connect your transformational work with pushy selling.  

A closer look at the above example also shows that this email is all about the wellness pro's needs and desires. This means your email does not create any real connection in the reader's life.

So here's a more effective and authentic way to follow-up after a seminar or tele-class. I'll use a nutrition counselor example.

Example 2

Email subject line: taking control of your family's health

Hi Jane,

Just wanted to drop you a personal note to thank you for coming to Monday's seminar on easy ways to get your kids to eat vegetables.

If you're like many of my clients, these are the 3 core challenges you may be facing right now in your family's health:

1.  Stressful meal times that force you to "give-in" to family junk-food cravings which lead to sick-days and less than stellar school performance

2.  Lack of time and organization that makes healthy eating for your family simple, fast and a no-fuss zone

3.  Limited understanding of what healthy foods to buy and how to cook them in a way that your family will love

Are these or other similar issues on your plate that you're looking to solve?

If you're open to some different ideas around how to solve these issues, drop me a quick note and maybe we can chat a bit.

Warmest regards,

Your Name, Title, Contact info

Did you notice the difference between example 1 and example 2?

The latter demonstrates how you can help your potential client in the issues they are facing right now and keeps the tone warm, inviting and full of connection. It makes your work relevant to their life. And invites them to take action without the fear of being pressured to buy something.

Obviously you can adapt this formula to your modality, your personality and seminar topic.  

Try it after your next seminar or tele-class.

Hope this helps!

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband and baby boy.

Why You Must Keep in Touch

When you communicate and keep in touch regularly with your list of potential clients, say weekly or twice per month with a short and sweet, helpful message, it says this about you... "I'm here for you when you're ready. In the meantime, please accept this quick tip to help you address X challenge I know you're facing. My treat. It's on me. Glad to be of service! I'm thinking of you and I'll be in touch in a week or two with another valuable tip."

(Replace "tip" with insight, video, audio message, article, resource… you get the idea. There are so many ways to deliver your know-how. You get to choose what works for you. Use the language that suits you.)

If you communicate to them infrequently, your potential clients get the sense that you only reach out to them when you have something to sell.

This is contrary to what most people thing. Most wellness pros think if they only communicate to their list now and again, they'll avoid bothering their audience, but the exact opposite is true.

The greater truth is this…

1 - If you write once in a while, you and your services will be forgotten.

2 - If you write once in a while, you actually end up bothering people (contrary to popular belief!).  It makes it seem like you only reach out when you have something to promote, instead of staying in communication like a good, reliable, trusty-worthy advisor that you are.

3 - So stay in touch regularly. I recommend twice per month to get started. Keep it short and sweet and valuable and people will love hearing from you.

To your success,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband and baby boy.

Marketing Material Tip: Use of "We" vs. "You"

In marketing materials, and in particular your newsletters, health and wellness pros tend to use the word "we" when speaking to their reader. "We all need to… " or "When considering XYZ, we must also think about…"

I find this to be habit of softening your opinion's effect and make it palateable to a wider audience.

The intention is good, as you want your message to resonate with as many people as possible, but it's largely ineffective.

It can also be an unconscious way of not standing out too much and avoiding the risk that not everyone will like what you have to say.

However, if you want to make your message memorable, you have to have an opinion.

Not a loud, pushy and obnoxious opinion (unless that's your authentic style) but an opinion that gives the reader a sense that you are taking a stand for what you know to be true and that you're not afraid to share it.

Your willingness to state your opinion actually gives confidence to your readers in your services and products.

Anything less weakens your message and frankly, makes you sound less confident about your expertise.

A better and more powerful way to present your work is to use the word "you."

This is more direct and speaks to the reader as if you are writing only to them. It really hits home and it's more personal. It's bolder, fresher and doesn't 'beat around the bush.'

And in the health and wellness field, most potential clients desire that wake up call. They need it in order to take the risk of investing in your services/products and chance giving their health goals another go.

One way to help you step into this more effective communicating style, is to imagine one particular person that you loved working with, who achieved great results working with you, and write to THEM.

Those who are similar to them will REALLY resonate with your words and those who simply aren't ready yet, won't — and that's actually perfect.

Let your writing speak directly to your readers, rather than speaking about them, and you'll have a greater impact.

To your success,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband and baby boy.

Great Resource for Wellness Pros: Fiverr.com

My husband Drew, always ahead of the technology curve, discovered Fiverr.com via one of Seth Godin's book. Fiverr.com is a  fun, quirky and also quite practical resource for getting all kinds of stuff done for your business for only $5. Yes, you read correctly. Five bucks.

And it's also a great resource for a quick laugh (some of the things people will do for $5 is laugh out loud funny.)

Drew had his hand writing turned into a font (you can see how he used it in the images of this blog post) and also paid $5 a customized graphic for his Facebook professional page (it's the image on the upper left hand side of his FB page).

Why are people doing this? It's an unusual way to get the word out about their business for sure. The idea being, if you like what I gave you for $5, perhaps you'll invest in something else I'm doing. Some are doing it just for fun. Others to build a portfolio. Who knows. No need to think about it too much. It's only five bucks. If what you paid for stinks, it's not a big loss.

The point: Gone are the days where you have to invest a lot to get attractively designed marketing materials. No more excuses not to have a personalized web presence.

Have fun at Fiverr.com.

To your continued success,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been showing health and wellness professionals how to grow their businesses since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of good marketing.

In 2009, she expanded her private practice and launched The Wellness Professional Network http://wellpronet.org as the go-to place for practitioners to learn about all the real-world business stuff they never learned in wellness school like: messaging, marketing, making a great living. Karin lives in Upstate New York with her family – a son, two cats and a dog and works from home with her husband, Drew Rozell.

Do You Really Need Office Space?

Gone are the days where all wellness pros needed a brick and mortar office space to be taken seriously. With the rise of user-friendly technology that allows you to look and feel like a pro - things like online scheduling systems, do-it-yourself website platforms that look sharp, high-quality mobile phone service that sound great and more - you can set your professional practice up rather quickly and without digging yourself into a traditional debt load of starting a new business.

This is especially true if you're just starting out and you're not exactly sure what your return on your investment will be.

So here are a few pros and cons to consider when thinking about renting office space:

WHY YOU SHOULD GET OFFICE SPACE

• You're a local based practice 
• Your work requires hands-on approach (like massage)
• You want to see people in-person
• You have an existing client base so you won't be paying rent for nothing
• You have a referral source that can quickly set you up with clients
• You have money to blow

The better solution: If this is you, then instead of renting your own office space, and creating overhead expenses, consider sub-letting one or two days (or half days) in someone else's office. (In my early days of practice I shared one small office space with a colleague and a therapist.) Once those days fill up, then inquire about another half day. This ensures you won't be weighed down by the stress of rent and works beautifully.

WHY YOU SHOULDN'T GET OFFICE SPACE (AT LEAST NOT YET)

• You have no clients
• You're just starting out and don't really feel like you know what you're doing
• You don't have a clear idea how to attract a steady flow of clients
• You're doing it to make yourself feel professional
• You're doing it because that's what your colleagues do (definitely not a good idea)
• You're on a tight budget
• Your local economy isn't one that invests in personal development / experts like you
• Office space = overhead. Overhead = financial pressure.

The better solution: If this sounds like you, consider setting yourself up with an online based business model. You can still work with local people, and even meet them in-person for the first session. Or if you really want to work with people in-person, then offer an in-person program at a higher rate and a "convenient telephone consulting program" for a slightly lower rate. (This works well for hands-off health and wellness work.) Then get a one half-day or full day office sublet for your in-person consulting. Only see in-person clients on that day. And when that day fills up, then inquire about adding another day. If your potential clients can't meet you during your in-person availability, no problem, offer them your telephone program. Either way, you have the best of both worlds without breaking the bank.

Another way this idea can work for hands-on healing work is to sublet office space in the same manner and instead of offering a telephone program, offer a "I come to you" program at a higher rate. You would tell your potential clients you can come to me on X day or I can come to you on A and B days. This will also be an opportunity to test what your client base prefers.

Times have changed and you don't need a pricey office space to look and feel professional. A little research and creativity will ensure that you get what you want and can comfortably grow your practice on your own terms.

Wishing you continued success,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies.

In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband who also runs a successful coaching business