Part 2 in a series of inspiring food-for-thought posts for when you’re focused on enjoying summer AND having a successful practice.
Most wellness pros take the time to figure out what colors they will use in their branding, website and print marketing materials.
Yet it’s also important to reflect on the best clothing colors that will represent you in the best possible light and, what colors will be an authentic expression of who you are and what you do.
Even if you wear only t-shirts and dress casually, the colors you wear have a profound influence on whether people say YES to your services and to working with you.
When you wear the right color for your skin tone, it draws people to you. It helps people relax and feel good around you. It also helps people understand you and your working style.
It's really a unique expression of who you are.
And let's face it: we live in a physical world and your clothing and the colors that you wear express a powerful message about you. We may not like that, but it's the way it is.
And so it is, when you wear the wrong colors, it can feel abrasive and a little off-putting. It can essentially feel "off-message".
This isn’t about fashion. It’s an energy thing.
The first place to start is to decipher if your color palette falls mostly within the Fall, Winter, Spring or Summer colors.
You only have to look at nature to see what colors express each season. You may be a bright Spring, or a light Spring. Or a end of Summer palette or look best in the colors of early Summer. Or a bold Autumn or quiet Winter. (I'm a Soulfully Rich Winter! Having a name like this helps me make good choices when I go shopping. You can make one up for yourself too.)
Where most people make a mistake is wearing colors they like, rather than what looks best on them.
And the color ends up wearing them, rather then enhancing the person behind the outfit.
So when it comes time to reflect on your branding and messaging this fall, consider spending a little time thinking about the colors you wear.
It really helps.
Karin
P.S. Need help with discovering what colors suit you best? Listen to me interview Kailash Sozzani, the woman who taught me the importance of color and wearing your own “feathers”, for The Wellness Professional Network. You'll learn how not everyone should wear "basic black", the four color seasons, each season's personality and much more. Take this call to the beach and let it inspire you to invest in clothing in colors that helps you feel and look your best.
Free Class on... The Psychology of Color - How Wearing Your Best Colors Can Help Your Clients Say YES, Increase Your Confidence and Upgrade Your Professional Image
About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners.
She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.