Free Teleclass: Branding and Launching Your Wellness Biz

I'm hosting a free tele-class this Friday on "Branding and Re-Launching Your Wellness Biz the RIGHT Way". It's totally free and I'll be covering what wellness pros need to put in place to launch (or re-launch) your wellness biz without all the costly mistakes, frustrations and time-consuming guess-work I went through in the first three years of my wellness biz.

This call is especially designed for wellness pros who are in one of these two positions...

1) You're in the first 3 years of your practice and you have yet to put your brand, message, and marketing into a cohesive, compelling message that makes you stand out from a sea of similar professionals. You know you're here to make a difference, you've taken risks to transition into a wellness career but you haven't put all the business pieces together yet. And you know you need to, or else you'll have to go back to your corporate life. You've got a lot at stake and you're ready to take passion for wellness seriously.

2) You've been doing your modality for a long time now, maybe 10+ years, and doing well enough, but your marketing and business systems pretty much stink. You've been surviving on referrals and word-of-mouth. And since the recesssion hit, your biz may have taken a hit too because of this. You know you're good at what you do, now you just need to build the business engine to fuel your vision.

In addition to sharing some branding and marketing wisdom you on the call, I'll also be making two very special, very big, and very personal announcements about me and my own biz and how I can help wellness pros like you, blow past their branding and marketing barriers and re-launch your biz RIGHT.

I hope you can make it.

Details are below:

Karin

TO GET THE REPLAY OF THIS CALL CLICK HERE

Please call in from a quiet location to ensure a good quality sound on the call or press *6 to mute your line if you experience some unexpected background noise. Thanks! PS - Please get there early, as there are limited spots on the phone line and I don't want you to be locked out.

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband who also runs a successful coaching business.

WellProNet Featured Member: Alexandra Jamieson

What does publishing two books do for you?

Make you rich?

Unfortunately, not usually.

Make you an expert? You betcha.

And when you've positioned yourself as an expert witha book or two, just like WellProNet Member Alexandra Jamieson of NutritionforEmpoweredWomen.com has, then you get companies like Kashi asking you to do a little video on what you know.

Learn more about Alexandra Jamieon here and click here to see her feature video on food and mood on MSN.

It's a great example of how to use video to share your expertise.

alexandkashi

 

 

 

 

 

 

 

 

 

Karin

Like what you read? Then don’t miss another issue of WellProNet’s Wellness Business Trends and get business savvy about your passion for wellness fast. Sign up for free on the homepage of http://wellpronet.org.

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband who also runs a successful coaching business.

WellProNet Tele-Training: How to Design and Deliver Get-It-Done-In-One-Day or Done-for-You Programs, May 6

Your clients want quick fixes and fast results. So let's give them what they want in a way that you can feel good about. (Hint - this is the art of making your services irresistbly relevant in action!)

In this members only WellProNet tele-training, I'll go over one of the hottest trends affecting the wellness market - Get-It-Done-In-One-Day and Done-For-You Programs.

I call these 1-day programs "Wellness Retreats".

They're like hosting a private workshop for a client.

And what they're essentially investing in is speed, instant results and your personalized attention in getting there.

I promise you there is a percentage of your clients RIGHT NOW, within your niche, who would really LOVE this idea.

And so will you once you understand the benefits of offering these types of 1-day Retreats and how effective they are for you and your clients.

In this Thursday, May 6th, 2010 WellProNet tele-training beginning at Noon eastern...

I'll show you why these kind of offerings are a super fast way to boost your income...

I'll explain why a certain percentage of your client base wants to spend more one-on-one time with you...

How you can deliver specific, high quality results in just one day... (this could be 3 hours, 4 hours or an actual full-day spent with you)

What kind of services work best in these types of one day programs...

How to creatively design a one-day program for a private client using YOUR talents (and add it to your existing offerings)...

Simple ways to deliver great results in one day...

And a little insight as to where in the world I got this idea from (I got one part from watching a popular Television show - Hint: That is another way to make your services relevant! -  and  the other inspiration from the business consulting world) and how I've been doing this myself for the past year.

This tele-training is for current members of WellPronet.org only.

Not a member yet? Click on the following link to find out if membership is right for you: http://wellpronet.org/whyjoin

We'd love to have you join us!

Can’t make the live call? No problem. WellProNet members receive a word-for-word transcript and audio recording of the monthly tele-trainings. So you can listen to the training on your own time. In fact, 75% of members access the membership resources on their own time, so you’re in good company.

Hope you decide to join us!

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of branding with archetypes. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband, Drew Rozell, who also runs a successful coaching business.

WellProNet Tele-Training: Cultivating the Courage to Get Out There, April 1

At some point in private practice, you have to face your fears. Your fear of rejection, backlash and ‘what will they think of me?!’…

Your fear of no one signing up, showing up or people throwing tomatoes during your seminar…

Your fear of standing on your own, standing out, being a leader/guru or expert and taking a chance that not everyone will like you…

All of this is totally natural.

You’re human.

And like all humans, it’s absolutely normal to desire to stay safe and cozy within what you know and not seem too different.

But staying snug as a bug doesn’t get your great work into the hands of the people that want it.

You have to venture into the marketplace, the places where your clients hang out and are open to learning new things.

And that takes courage.

It’s not difficult to learn the biz savvy skills and best practices you need to help you navigate these waters.

It just takes courage.

Courage to send your newsletter consistently, to stand in front of a room of strangers and share what you know, to make follow-up phone calls, to offer your services to a wellness coordinator, to promote your tele-series effectively and so on.

Again, it’s not difficult. It just requires some gumption, an opinion and the willingness to go beyond what your mind says you can and can’t do.

So how do you begin to cultivate courage to share your work with the world?

It’s like working out any muscle in your body.

Over time, with consistent action in the direction you want to go, it gets stronger, more flexible and you become more confident in your ability to flex that “mindset” muscle.

And on the next WellProNet Tele-Training, on Thursday, April 1st, at Noon eastern we’re going deep into this topic.

In this tele-class you’ll learn:

  •  How to deal your fears, worries and doubts that sometimes get the best of you and stunt your progress
  • You’ll be inspired by stories from my own not-so-perfect experiences and my wellness pro clients’ real-life tales that will remind you that you ARE NOT ALONE
  • The mindset you’ll need to handle criticism as your wellness work impacts more and more people
  • How to become aware of a BIG unconscious, unspoken dynamic that wellness pros unwittingly fall into and how to nip it in the bud (I’ve done it too!)
  • Practical ways and great resources to build that muscle of courage
  • And, you’ll have plenty of time to ask questions, share your thoughts and receive on-the-spot coaching

I’ve never shared so openly and deeply about this topic.

Much of what I plan to cover is the stuff I have only shared, one-on-one, with my private clients.

You’ll want to add this tele-class to your own success library to refer to time and time again. (Yep, those fears, worries and doubts don’t just pop up once!)

And this call is free for members of WellPronet.org.

Not a member yet? Click on the following link to find out if membership is right for you: http://wellpronet.org/whyjoin

Can’t make the live call? No problem. WellProNet members receive a word-for-word transcript and audio recording of the monthly tele-trainings. So you can listen to the training on your own time. In fact, 75% of members access the membership resources on their own time, so you’re in good company.

Hope you decide to join us!

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of branding with archetypes. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband, Drew Rozell, who also runs a successful coaching business.

How I Became a Kiva Diva

kivadivaLast Spring I spent a weekend in Santa Fe with friends. While I was there, we spent a day hiking in the ancient ruins of the Pueblos Native Americans in Bandelier National Park.

We took the extra loop of the trail to visit a special Ceremonial Kiva from the 1200's carved into the rock face of a mountain (A Kiva is a place of ritual and spiritual connection for the Pueblos).

The problem was, in order to get to this special cave, we would have to climb wooden ladders up three steep cliffs.

Did I mention I have a terrible fear of heights?

On our way to the ceremonial cave, there were signs that read dire warnings: “Do not attempt to climb the ladders if you have health problems or have a fear of heights.”

I immediately STOPPED enjoying the hike.

Everyone around me was chatting away, having a great time.

In that moment, I secretly hated everyone there.

“Don’t they know they could fall off and die!!” I thought.  “What fools!”

I decided I was going to skip it.

Even though I would be the only one out of seven who was going to miss this adventure.

No one was pressuring me. It was totally fine by them if I wanted to hang back.

Then my friend Wendy, a transformational life coach, casually mentioned how it “was going to be SO worth it. A once in a lifetime thing.”

Ah jeez. I’d hate to miss that.

And then I overhear another person in our party, also a deeply gifted wellness professional who I respect, saying how the energy of the Pueblo Kiva is something that never fails to blow him away. He’s done it many times before!

“Oh no! I don’t want to miss this!” I thought to myself. “I’m going to have to do this.”

I was shaking.

But I knew the longer I sat there thinking about it, the more my “fear” would rationalize my staying put on solid ground.

So I hustled myself right up the first ladder. First in line. Gulp.

(The trick is to not look up or down – just at the next rung. And being first in line was not a bravery thing, it was me avoiding having to watch my friends climb ahead of me and letting the fear build even stronger.)

After ascending the first ladder, I was shaking, yet still considering going back down to avoid the next two.

But then my friends where right behind me.

Damn.

Gotta keep going.

You had to take turns with the people coming down as the climbing route is very narrow, and in order for my friends to get up the ladder as a group, I had to keep going.

I made it up the next two ladders.

Whew!

We took some quiet time to enjoy the energy of the ceremonial cave and had some dark chocolate to celebrate.

Only one problem.

I had to get back down.

That was a bit harder.

Every single muscle was firing, shaking and saying NO!

Each time I started on the next ladder down, I would go through a 5 second thought process of…

-         holy smokes, I can’t do this

-         maybe Drew can carry me

-         Drew can’t carry me

-         I am terrified

-         I have no idea how to get down

-         I can’t get down

-         I have to go down

-         A barely inaudible wimper would come out of my lips (yes – I wimpered in public!)

-         This sucks!

-         Aww jeez!

-         Here I go!!!!!!

Obviously, I survived.

My legs and arms felt like jello afterward from the stress of it all.

And yet, I must admit, I felt like super woman.

Was the Kiva really worth it?

It was really spectacular.

And I’m glad I didn’t miss it.

But what was really powerful for me is that this was the second time in my life where I wasn’t letting this fear of heights guide my choices.

(The last time was in Puerto Rica Zip Line. You can see that video here: http://www.youtube.com/karinwitzig).

That’s what’s possible when you are in a group of people who are focused on going beyond what your mind says is possible.

You automatically uplevel what you can do.

Just like that.

Energy is truly contagious.

Who you hang out with profoundly affects what you can achieve.

Had I been on my own, I would have not climbed those ladders.

And deep down, I knew that would have been another score for fear leading my life.

I’ve had enough of that and it doesn’t lead me to what I want.

So who will you be hanging out with when thinking about your practice goals?

Will they be like my friends who inspired me to overcome my fears?

Will they be like my hiking friends who encouraging me to see that on the other side of my nerves and fears is a new level of self-esteem, confidence and personal power?

Energy is contagious.

That’s a BIG reason I’ve put together WellProNet.org

To put you in a group of people who are going for it WITH you.

Going beyond your fears is so worth it.

You are so worth it.

Your vision for what you want to contribute to the world is worth it.

What will you choose, your fear or what’s on the other side of fear?

Hang out with me and 80 other Wellness Pros in the life and health transformation field and you’ll get where you want to go.

The first step is to visit WellProNet.org and see if it’s for you.

To your success,

Karin

Like what you read? Then don’t miss another issue of WellProNet’s Wellness Business Trends and get business savvy about your passion for wellness fast. Sign up for free on the homepage of http://wellpronet.org.

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband who also runs a successful coaching business.

Upgrade How to Talk About What You Do

Here's a quick tip for upgrading how you talk about what you do. Most wellness pros use the word "help" or "teach" when referring to their services.

For example, "I help people lose weight using my unique 7-step nutrition for weight loss system I created after losing 100 pounds."

I used the word "help" for years and years.

And I used the word "teach" too.

I've recently realized these words are negative triggers. Meaning, they trigger a negative response in the person who hears them.  It's subtle yet very powerful to notice. See if you can notice the difference in the following descriptions...

The word "help" implies someone needing help, or perhaps being unable to do something (and feeling like a failure) and frankly, most people don't like admitting they need help, nor do they like asking for help. And the word "help" also attracts people who "need help." (Read: may be needy and energy draining.)

The word "teach" reminds people of school. And how many of us have had wonderful experience in school? I can only remember two teachers in all of my pre-college days that really made a positive impact on me. Unfortunately, most did not. Let's not remind people of their days in school. Most of us didn't love the experience.

So what's the alternative?

Use the word "show".

"I show people how to..."

The word show is more active, positive and implies that it's for people who only need to be shown what to do and they can take it from there. By the way, these are always the very best clients to work with.

And the word "show" also clearly stears away from "therapy" and "helping" talk.

Try it out for yourself and see if you can notice a difference.

To your success,

Karin

Like what you read? Then don't miss another issue of WellProNet's Wellness Business Trends and get business savvy about your passion for wellness fast. Sign up for free on the homepage of http://wellpronet.org.

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband who also runs a successful coaching business.

WellProNet Tele-Training: How to Land Paid Speaking Engagements, Mar 11

It's one thing to summon the courage to start booking yourself for presenations, workshops and seminars. It's such an essential skill for fast tracking your ability to attract new clients!

But it's another thing to know what to say when you get the decision maker on the phone.

Do you feel confident when negotiating you fee, speaking requirements and more?

Do you know how to lead the conversation so that everyone wins?

Or you cave in and take what you can get?

Don't worry, I have just the thing to help you look and feel like you really know what you're doing!

On Thursday, March 11th at Noon Eastern, I'll share with you my best tips and strategies for "How to Land Paid Speaking Engagements" (Whether you're brand new to speaking or just want to start getting paid for your efforts as you grow your practice!)

In this tele-training, I'll teach you...

  • a template for what you MUST say when you get the decision maker on the phone (so you sound like you know what you're doing)
  • What to say to get paid well while using speaking to grow your business and attract clients
  • what to set up to ensure you will be able to attract clients at your speaking event
  • And what to do if you've never spoken before.

This 75 minute tele-training is free for members of The Wellness Professional Network.

When? Thursday, March 11th, 2010 Noon Eastern

Can’t make it? No problem. I record and transcribe each tele-training. Members can access them as often as they want.

So don’t miss out! It’s super affordable and absolutely necessary for you to learn these types of skills to make your private practice fly. (And take it into the 21st century!).

Click here (http://wellpronet.org/whyjoin) to find out if this one-of-a-kind network of progressive wellness pros is where you want to be. 

To join this call you need to become a member (http://wellpronet.org/benefits). And I would love to have you join us. 

You’re going to love learning about marketing and making more money as an authentic wellness pro.

"See" you there!

Karin

About the Author and WellProNet.org:  Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of branding with archetypes. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband who also runs a successful coaching business.

3-minute Video Lesson on Leadership and Success

I stumbled upon this video by Derek Sivers via Christian Mickelson's blog and found that it perfectly highlights the principles of summoning the courage to get out in the world, share your message, face your fears and ultimately, create a movement fueled by your passion for wellness. This came on the heels of finishing the popular leadership book, "Walk the Walk" by Alan Deutschman, which was really good. And yet, I found this fun video covered the key points of the book.in about 3 minutes. So you could read the book, or watch this quick video to see what it takes to takes to go from idea to movement. (Or you could do both!)

 

To your success,

Karin

Free Call: Is Success in Biz AND love possible? Feb 11

It totally is. 

And I'm living proof of it.

This Thursday, Feb 11th at 8pm Eastern Time, I'll be interviewed by Relationship Expert Michelle Conboy of Relationship Cafe.net on what I learned in love as a self-employed woman.

The reason I agreed to share pretty candidly about this topic is that it's something that comes up A LOT for my clients in private practice, and it's something I've struggled with in the past.

For me, I used to think that if I was successful, I'd be alone.

And so I would unconsciously self-sabotage my biz efforts to ensure I kept my relationship happy.

Or at other times, I would make everyone in my life play second fiddle to my real true love - my work!

Either way - the results weren't great.

If you ever wondered how you can balance love and achieving professional success, I think you'll find this interview pretty darn inspiring and rich in practical insights.

I'll be sharing what I learned, what I'm still working on, and how you can really have it all - a great love life and do meaningful work that makes you a great living.

Here's the link to join this free call:

http://tinyurl.com/successinloveandwork

 

To your success,

Karin

WellProNet Training Call: How to Hire Your First Assistant, Feb 4

If you've been working way too hard in your practice... If you've been wondering how to "get it all done" in your practice - the marketing, the client care, the follow up, the mailings and so much more - without becoming a workaholic and never seeing your loved ones...

And if you're not sure how you'll be able to afford getting support in your business, then allow me to shine a light on a big issue for wellness pros.

You don't have to do everything yourself, nor should you!

In fact, doing everything yourself is a sure-fire way to slow down your practice success, limit your income and leads to burn out.

Whether you're just thinking about getting an assistant, or want to upgrade your current team to work with you (not against you), or you want to be ready for when the time is right to hire your first team member, then this class is for you.

In this members-only tele-training, I'll share the tips, tricks and insights into hiring help in your wellness biz the RIGHT WAY.

From what tasks you can easily, affordabily and IMMEDIATELY outsource and automate, no matter where you are in your practice. (That's right, there are things you can do RIGHT NOW that will cut down on the hours you put into your practice, which will make you look like a total pro and all WITHOUT hiring ANYONE. I'll teach you how.)

To the understanding the secrets to hiring the right person... (There a different types of assistants, at different price points, and I'll explain the variety of ways you can integrate the right type into your practice.)

To even knowing how to let go of someone who's not working out... (I've been through several! And I can help you avoid the mistakes I made.)

To what are the affordable ways to create a team of support right away without spending big bucks on an assistant.

The message is clear: you don't have to do it all yourself (nor should you!).

This 75 minute tele-training is free for members of The Wellness Professional Network.

When? Thursday, Feb 4th, 2010 Noon Eastern

Can’t make it? No problem. I record and transcribe each tele-training. Members can access them as often as they want.

So don’t miss out! It’s super affordable and absolutely necessary for you to learn these types of skills to make your private practice fly. (And take it into the 21st century!).

Click here (http://wellpronet.org/whyjoin) to find out if this one-of-a-kind network of progressive wellness pros is where you want to be. 

To join this call you need to become a member (http://wellpronet.org/benefits). And I would love to have you join us. 

You’re going to love learning about marketing and making more money as an authentic wellness pro.

Hope to see you there!

Karin Witzig Rozell

Founder, The Wellness Professional Network