February Recap #happylittlepractice

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Hi Friend,

In case you missed something, here’s what I sent you in February.

Bring your marketing, messaging and mindset questions and I’ll do my best to pitch in the Happy Little Practice Way. If you haven't already, here's how you can reserve your spot and receive the replay. 

More Updates

I have been quietly giving access to my Great Little Talks program to any member of the Club who decides that giving a signature talk as their primary marketing strategy is for them.

You can learn more about this marketing strategy at GreatLittleTalks.com.

Please note, I have not updated the Club the info page about this bonus. So consider yourself on the early notification.😊

If you want the details of joining the club, it’s here.

Of course, please get in touch if you have any Qs about this. 

  • What I’m mulling over — Thinking about starting a wildly imperfect, not at all polished Youtube Channel for Happy Little Practice, Happy Little Life with a less is more perspective.

  • What I’m using - Asana.com, a free project management tool. I use this to keep my business projects (AKA all the ideas swirling in my head) organized by category: current project (only 1 at a time for me), in progress/waiting (what I’m working on with someone else like my website designer), next-in-line (what I may choose to do next), someday (sounds good, maybe later) and completed (hurrah!).

Here are two podcasts that explain using Asana in business: Here is 1 for a broad overview and 6 min into this episode shows you a similar version of what I do with the "board view" in Asana for projects. (A piece of paper for each category and a pencil works great too.) 

  • What I’m thinking - How does one stay in business and contribute to what matters when there seems to be so many challenges - The Ukraine crisis and so much more?

It is not by asking myself "is this the right time for being in business?"

It is by asking myself "what kind of business do my clients need from me at this time?"

As always  - all in and in this with you,

Karin

Creator of the Happy Little Practice Method

 

PS - Want help? Three ways I can help: The Happy Little Practice Club, private coaching and bring me in to speak to your group. 

PPS - Watch this class to see if the Happy Little Practice Method is for you.

Thanks for reading! 

Summer Biz Audio Tip: How to get focused for the fall

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Part 4 in a series of inspiring food-for-thought posts for when you’re focused on enjoying summer AND having a successful practice. Listen to this 1-minute audio tip on what I do every summer to bring focus, momentum and results to my business.

Perfect to wrap up the end of the season.

To your success,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners.

She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn’t teach in wellness school.

Karin is the author of The Fast Start to Clients Program and Karin lives in Upstate New York and enjoys working from home with her husband and son.

Summer Biz Tip: Facing the Fear of Being Seen

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Part 1 in a series of inspiring food-for-thought posts for when you're focused on enjoying summer AND having a successful practice.

After a long week, my husband Drew and I decided to visit family for a little nurturing R&R.

Our first stop, visiting "Da Nuns." Drew's Aunts, two wildly independent nuns who started their own ministry helping children of migrant farm workers, truly walk their talk of living a life of faith.

They provide a safe haven for children who would otherwise not have a childhood, offering summer camps, day trips, education, and endless low-no fee services to hard working families. Suffice it to say it's an amazing place. You can't be in their presence without feeling loved up, cared for, and reconnected to your own faith in this thing called life.

Another reason we came to visit them was to share our ideas about expanding their impact and income stream by creating a website, blog, and offering online donation options to their charitable donors. You see, we get their twice annual print newsletters and attend their annual picnic. Each time we visit, either by newsletter update or in person, we hear amazing stories of real people trying to make it in this country. It's inspiring, humbling, and calls you to action. By creating a medium to share their work and success stories via a simple website and blog, we knew that others would be called to support their work too.

When we presented our ideas to their financial board for taking their stories online and automating their donation system, there came a moment in the conversation that I feel every wellness or "change your life" practitioner faces.

"What if we get negative feedback? What if people lash out at us? We've been underground for years, and not everyone is going to like what we do here, helping migrant familes. What if the world at large isn't ready for what we're doing? We're not familiar with the technology of the internet, how will ever make this work for us?"

Translation: The fear of being seen.

This is where many wellness practitioners stumble in this phase of business growth. The fear of "what ifs." And sadly, many freeze up, consciously or not, and decide the risks are too high to be truly seen.

Drew, a superb coach, shared this bit of wisdom with the group. "There comes a time in your work, when you must make a decision whether to open up and share your heart and message with the world or not. But here's the catch. You can't just open up a little. You have to open completely and be willing to be seen. In this willingness, you open yourself up to receiving the gifts the universe has to offer you in return for your good works."

In response, it took one phrase to bring the heart of the matter back on the table. My Aunt-in-Law, Sister Pam, followed with this.

"You either live your life in faith or in fear."

There's no middle ground. You may momentarily forget, after all, we are human. But you've gotta choose one or the other.

They quickly reconnected with their faith and purpose of their work and made the decision to follow their faith rather than let their fear lead the way.

So they didn't let the unknown factors of world wide web stop them. They asked questions, clarified any confusing points, and immediately (and wisely) outsourced this project to someone who loved the idea of taking it on.

The question naturally arises….

Are you leading your business in faith or in fear?

It's an edge. It can be scary. You may take some criticism.

Oh, but what a ride it will be.

To your continuous professionale expansion,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners.

She is the founder of Wellness Professional Network, the go-to place for practitioners to learn the real-life business skills they didn't teach in wellness school.

Karin is the author of The Fast Start to Clients Program and Karin lives in Upstate New York and enjoys working from home with her husband and son.

Audio Tip: On Making Better Biz Decisions

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Could how you make decisions affect your results in private practice? You betcha.

Check out this short audio tip on how to make business growing decisions.

To your success,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband and baby boy.

Resource: The Price for a Healthy Staff

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[JP-Facebook-Like] If you're a wellness pro with clients in the corporate world or you serve the corporate world directly, take heed.

In this month's issue of Inc Magazine, top small company workplaces were highlighted. These are companies do more than talk smack about creating a great company culture. From setting up inspiring environments that keep employees connected to the organization's purpose, to sponsoring volunteer work, to greening their environments, and yes, to helping employees get and stay healthy.

Three specific companies opened their books and shared how "they keep morale high and blood pressure low with robust wellness programs." According to Inc Magazine, 80% of the companies featured in the "top small business workplaces" offer wellness programs. "Some companies splurge on in-house workout facilities and basketball courts. Others keep costs low by bartering for healthy snacks."

As a wellness pro, this is the kind of information you want to be aware of. Both for generating your own ideas and for when pitching your wellness programs to organizations. Your ability to sound relevant, current and lead your "thinking about hiring you conversations" is a skill set that sets the successful wellness pros apart.

You'll notice a few things in this Inc Magazine feature:

  • Companies need not spend a lot (they can barter for services - see Honest Tea's examples a no-cost benefits including, honoring employees who set and achieve health goals at company meetings - Honest Tea's "Wellness Awards")
  • Companies must subsidize the actions they want their employees to take (offering wellness programs and making employees pay out of their own pocket is significantly less effective)
  • Companies can work with local businesses to provide perks to their employees at cost (See Honest Tea's "purchase a bicycle at cost" program)

There are tons of ideas for wellness pros if you know how to look.

One idea that jumped out at me - If I were offering corporate wellness programs, I'd include a Corporate "Wellness Intranet"  memberships (using something as simple as Groupsite.com or Ning.com)  for companies that hired me to present or consult. That would allow me to stay in touch with employees and essentially attract clients from that ongoing relationship.

Take a look at this feature in Inc Magazine on "The Price of a Healthy Staff" and get inspired to get out there and lead the organization's you work with to the results they want.

To your success,

Karin

About the Author and WellProNet.org: Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of authentic marketing strategies.

In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband who also runs a successful coaching business

WellProNet Tele-Training: How to Land Paid Speaking Engagements, Mar 11

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It's one thing to summon the courage to start booking yourself for presenations, workshops and seminars. It's such an essential skill for fast tracking your ability to attract new clients!

But it's another thing to know what to say when you get the decision maker on the phone.

Do you feel confident when negotiating you fee, speaking requirements and more?

Do you know how to lead the conversation so that everyone wins?

Or you cave in and take what you can get?

Don't worry, I have just the thing to help you look and feel like you really know what you're doing!

On Thursday, March 11th at Noon Eastern, I'll share with you my best tips and strategies for "How to Land Paid Speaking Engagements" (Whether you're brand new to speaking or just want to start getting paid for your efforts as you grow your practice!)

In this tele-training, I'll teach you...

  • a template for what you MUST say when you get the decision maker on the phone (so you sound like you know what you're doing)
  • What to say to get paid well while using speaking to grow your business and attract clients
  • what to set up to ensure you will be able to attract clients at your speaking event
  • And what to do if you've never spoken before.

This 75 minute tele-training is free for members of The Wellness Professional Network.

When? Thursday, March 11th, 2010 Noon Eastern

Can’t make it? No problem. I record and transcribe each tele-training. Members can access them as often as they want.

So don’t miss out! It’s super affordable and absolutely necessary for you to learn these types of skills to make your private practice fly. (And take it into the 21st century!).

Click here (http://wellpronet.org/whyjoin) to find out if this one-of-a-kind network of progressive wellness pros is where you want to be. 

To join this call you need to become a member (http://wellpronet.org/benefits). And I would love to have you join us. 

You’re going to love learning about marketing and making more money as an authentic wellness pro.

"See" you there!

Karin

About the Author and WellProNet.org:  Karin Witzig Rozell has been teaching health and wellness professionals how to grow their business since 2003. She started as a nutrition counselor who knew a lot about nutrition, but not a whole lot about business and marketing. After learning some tough lessons she cracked the code and now her passion is transforming practitioners into profitable business owners using the power of branding with archetypes. In 2009, she expanded her private practice and launched The Wellness Professional Network as the go-to place for practitioners to learn about making more money doing what they love.  Karin lives in Upstate New York and works from home with her husband who also runs a successful coaching business.

3-minute Video Lesson on Leadership and Success

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I stumbled upon this video by Derek Sivers via Christian Mickelson's blog and found that it perfectly highlights the principles of summoning the courage to get out in the world, share your message, face your fears and ultimately, create a movement fueled by your passion for wellness. This came on the heels of finishing the popular leadership book, "Walk the Walk" by Alan Deutschman, which was really good. And yet, I found this fun video covered the key points of the book.in about 3 minutes. So you could read the book, or watch this quick video to see what it takes to takes to go from idea to movement. (Or you could do both!)

 

To your success,

Karin

WellProNet Training Call: How to Hire Your First Assistant, Feb 4

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If you've been working way too hard in your practice... If you've been wondering how to "get it all done" in your practice - the marketing, the client care, the follow up, the mailings and so much more - without becoming a workaholic and never seeing your loved ones...

And if you're not sure how you'll be able to afford getting support in your business, then allow me to shine a light on a big issue for wellness pros.

You don't have to do everything yourself, nor should you!

In fact, doing everything yourself is a sure-fire way to slow down your practice success, limit your income and leads to burn out.

Whether you're just thinking about getting an assistant, or want to upgrade your current team to work with you (not against you), or you want to be ready for when the time is right to hire your first team member, then this class is for you.

In this members-only tele-training, I'll share the tips, tricks and insights into hiring help in your wellness biz the RIGHT WAY.

From what tasks you can easily, affordabily and IMMEDIATELY outsource and automate, no matter where you are in your practice. (That's right, there are things you can do RIGHT NOW that will cut down on the hours you put into your practice, which will make you look like a total pro and all WITHOUT hiring ANYONE. I'll teach you how.)

To the understanding the secrets to hiring the right person... (There a different types of assistants, at different price points, and I'll explain the variety of ways you can integrate the right type into your practice.)

To even knowing how to let go of someone who's not working out... (I've been through several! And I can help you avoid the mistakes I made.)

To what are the affordable ways to create a team of support right away without spending big bucks on an assistant.

The message is clear: you don't have to do it all yourself (nor should you!).

This 75 minute tele-training is free for members of The Wellness Professional Network.

When? Thursday, Feb 4th, 2010 Noon Eastern

Can’t make it? No problem. I record and transcribe each tele-training. Members can access them as often as they want.

So don’t miss out! It’s super affordable and absolutely necessary for you to learn these types of skills to make your private practice fly. (And take it into the 21st century!).

Click here (http://wellpronet.org/whyjoin) to find out if this one-of-a-kind network of progressive wellness pros is where you want to be. 

To join this call you need to become a member (http://wellpronet.org/benefits). And I would love to have you join us. 

You’re going to love learning about marketing and making more money as an authentic wellness pro.

Hope to see you there!

Karin Witzig Rozell

Founder, The Wellness Professional Network